Mobile operators represent the most dominant channel to market for all major games publishers. This places huge emphasis on portal positioning and deck placement to drive sales volumes. In fact, portal positioning has become one of the most powerful marketing tools available to a publisher.

However, it is vital to ensure that once a game is delivered, the operator portal makes it available across all the key handsets. Moreover, given the thousands of competing titles, plethora of handsets and mobile operator portals, publishers are finding it increasingly difficult to gain visibility or monitor how their portfolio of titles are featured and promoted within operator portals.

This is where, information you need, when you need it, can make the difference between success and failure!